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how we do it…

Snow & Rock

Snow and Rock are outdoor clothing and equipment specialists. Incorporating the Runners Need and Cycle Surgery brands, Snow and Rock advertise across radio throughout the year. This however was the first time they have asked us to highlight a specific product. That product was the Polar Nap Sack.

ATS Euromaster

In the last 18 months, we’ve been working with ATS Euromaster to develop and push a more nuanced brand identity across radio, to help ATS talk to people who aren’t necessarily listening out for tyre offers. Over the last year we’ve introduced a softer voice for the brand that now covers all ATS Euromaster’s activity across all channels, and worked to refocus the radio copy to help communicate their brand values as a company to the listening audience.

T in the Park

Everyone’s familiar with T in the Park as one of the UK’s big Summer festivals. After choosing Spotify as the platform for a promotional campaign for ticketing, navy&grey were asked to create and produce the audio execution that would accompany the online visuals.

First Group

First are one of the UK’s major transport companies, covering bus, coach and rail travel. We’ve worked with them on several campaigns, specifically for their Glasgow bus branch. But this brief was slightly different as First had just taken tenure of the bus link between Glasgow city centre and Glasgow airport, and wanted to push a new service.

Northamptonshire NHS

If you’re a regular visitor to the website, you’ll know that our last commercial for Northamptonshire NHS was a little more avant-garde than your usual STI ad. This was a result of broadcast restrictions placed on the campaign. However, the commercial that we wrote and produced went down so well that we were asked to create another one. As before, although we were promoting Chlamydia awareness, broadcast restrictions prevented us from specifically referring to Chlamydia. So… what to do?

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